How To Upload Emails To Facebook

Did you lot know that the average Click Through Rate (CTR) for Facebook Ads is only 0.9%?

What if I said you could increment your Facebook ad CTR to 4% and to a higher place ?

Well, that'south exactly what you could do with e-mail list Facebook ad targeting. This isn't a hoax. If you desire to showtime creating Facebook ads that deliver, you're going to desire to consider changing the style you target your audience. It's no secret that the central to boosting the relevance score of your Facebook ad lies in your Facebook advert targeting. The more relevant your ad is to your target audience, the higher your relevance score will be, and ultimately, the lower your CPC will be. Just await at Adespresso who cut their CPC by $1.45 but by targeting a more relevant audience.

And then what better style to generate a relevant audience for your Facebook ad than by using an electronic mail list full of prospects which have already shown involvement in your make?

Terminal year it was revealed that the costs of Facebook ads are increasing past ix% twelvemonth on year. And so there'southward no amend time to start managing your advertising spend better past utilizing your email list to evangelize better Facebook ad targeting.

So how can you do this?

Generate A Lookalike Audience

There are many ways to use email Facebook advertizement targeting to generate Facebook ads that deliver – but generating a lookalike audience is one of the virtually constructive. When compared to a Facebook ad that utilizes a more common course of targeting, research has shown that lookalike audience targeting for some travel and online shopping companies lowered CPA (price per action) past anywhere between 54%-seventy%. That'south a huge saving to make for something that takes only a matter of minutes to change.

Lookalike Facebook ad targeting is also great for those businesses whose email lists still need some piece of work. If yous don't have access to an extensive email list and the potential of re-engaging your current contact list is slim, lookalike targeting allows you to attain a much larger pool of prospects, just waiting to exist converted.

So what exactly is a lookalike audience?

A lookalike audience is a group of people who have qualities like to those in your source audience, which in this case, is your email list. You upload your e-mail list to Facebook, they identify those users in their system and produce a new target list for you lot based on the mutual qualities and interests shared by your email list. That's a whole new audience ready for y'all to convert. Sounds slap-up, right?

Here's how to set up upward a lookalike audience:

Upload your email list to Facebook

Excerpt your email listing and salve every bit a CSV file. Enter the audience section of your Facebook ad and create a new custom audition by uploading your CSV file, as shown in the image beneath. Facebook will then identify all the users in their organization which match with your email accost list and use these users to create an audience for your ad. Your electronic mail list must have at least 100 contacts in for you to be able to do this, but Facebook recommend uploading anywhere between 1,000 and l,000 contacts for best results.

Facebook Custom Audience

Generate your lookalike audience

Once you've uploaded your e-mail list and Facebook have successfully matched your list to their users, y'all're ready to generate your lookalike audience. From the same tab as before, select 'create a lookalike audience' as shown in the image beneath. Select your source as the email list you take just uploaded and the land or region y'all want to target. And then you'll need to select a percentage of that location that you want to target. You tin choose anywhere between 1%-10% of the population, but the lower the percent you choose, the more closely matched the audience volition exist to your electric current email list.

Facebook Lookalike Audience

It's of import to notation that it tin can take up to 24 hours for Facebook to generate your lookalike audience.

And then you lot're ready to rock. Continue setting upwards your Facebook ad by adding content and an image which volition assistance you accomplish your desired advertising goal.

Remarket to Interested Prospects

Did y'all know that only 5%-eight% of customers are likely to convert on the first use of your website? That means there's a massive 92%-95% of website visitors which you could exist ignoring.

And that's where remarketing comes in.

Remarketing does exactly what it says on the tin – information technology allows you to retarget the customers who once showed interest in your visitor. It's a gentle nudge – a reminder that your brand and your product or service all the same exists. And it's not a method to be knocked. In fact, research has shown that seventy% of customers that are presented with certain types of remarketing ads will later proceed to catechumen.

And then how can you use your email listing to remarket to customers on Facebook?

Place those prospects with a 18-carat interest

Use your website information to segment your email list into those who have converted and those who haven't even so. You're looking for those customers who take signed up for an business relationship, your newsletter or requested more data but haven't yet converted into a client. Just be realistic with your list. If your listing contains prospects who signed upwardly over a year ago and haven't been active on your site since then – it'southward likely they've already institute another solution elsewhere (sorry!).

Use this list of prospects in your Facebook advertizing targeting

Equally with the lookalike audience, you'll demand to extract your prospect's email addresses into a CSV file. And then y'all can upload this file to your advert business relationship past creating a new custom audience, as earlier shown in epitome i. Facebook will identify every user who matches with an email accost on your list and generates a new audience for you. It'south unlikely y'all'll go a 100% match rate – so don't exist disappointed if it only matches twoscore% of your prospects.

Although your Facebook ad targeting is arguably the most important aspect of your campaign, you'll withal need to design an advert that volition take hold of this audience'south attending. It'due south not merely as simple as putting a link to your website in front of the correct client. Yous'll need to think of all the reasons why your audience might non have converted yet and base your ad around these factors. Perchance you could offer an introductory bargain or link them to a help section on your website to aid them get started. You'll need to figure out the best tactic for your business organisation.

Upsell to Your Active Customers

Facebook ads aren't only designed for attracting new customers. They're also great for upselling to existing customers and keeping them interested. It'south likely you lot're already contacting these customers past email – and that's great. But this is all virtually brand awareness and the more than a customer notices your make – the more inclined they'll be to convert. In fact, enquiry conducted by Facebook establish that using Facebook ads in conjunction with email campaigns will extend the reach of your campaign by 77%!

So how tin can you use your agile customer electronic mail addresses to improve your Facebook advertizing targeting?

Segment your email list

Your outset step will be to segment your e-mail list to create a group of active customers. Only remember, what makes an active customer for one visitor, won't authorize as an active customer for another. For case, for a supermarket, an agile customer is likely to shop once a calendar week. Nevertheless, for a large technology company, an agile client could mean someone who shops with the brand once every few years.

It'south downwards to you to work out what qualifies someone every bit an active customer for your business.

Once you've done this, extract their email addresses into a CSV file ready to be uploaded to Facebook advert managing director.

Generate your audience

As with both lookalike audiences and remarketing lists, you'll demand to create a custom audience. Upload your CSV file, and Facebook will match as many of their users to this listing as possible. Over again, you're going to need at least 100 contacts on your list for this to work. (Refer to image one if you need a reminder on how to exercise this)

Effigy out your angle

Are yous going to upsell or are you going to reward your customer with a discount? Are y'all going to share some helpful guides or launch a new product? Either way, you're going to demand to figure out what your aim is to create a Facebook ad that volition proceed this audition coming back for more than.

At present it's your turn…

Thanks for reading this guide. I promise you've learned a trick or two near how to use your email listing to create Facebook ads that really will evangelize. If you take any other tips for using your e-mail list in your advertising program, feel free to share abroad in the comments!